A napkin is placed on a table for perhaps two minutes and then used and discarded, but is one of the few items that a customer touches during each visit. Most restaurants regard it as an afterthought to their white plain stack nobody sees. A small, repeatable, almost costless branding opportunity is created at the 2 minute touchpoint by a Custom Napkin printed with a logo.
There are many reasons why restaurants opt for custom printed napkins.
Printed Napkins are collected at all visits and by all guests every time. That is one of the most controllable touchpoints that a restaurant has and guess what, most owners simply surrender it for free by choosing blank stock. A Logo Napkins program alters that math, by having a brand present to the customer mid-serving, not just on a sign he or she saw when walking in.
Restaurant napkins don’t even go far enough as most restaurant owners think. One folds it around a to-go item and tuck it into a bag and place it on a desk during a working lunch. All those little moments are exposure an ordinary napkin can’t produce.
Specially designed for real restaurant use.
Paper Napkins utilized in everyday food service must be able to resist grease and moisture, while remaining non-tearable during use. When a napkin comes undone the moment it touches water it’s not doing its job–branded or otherwise, and that can make a meal look bad no matter how good the food is. Play and absorbency is as important as the print work on top.
When a manufacturer creates with the food-service environment in mind versus leveraging and repurposing a napkin originally designed for retail, the brand investment is covered from first use.
The Real Restaurant Volume is a Wholesale Volume Price.
Wholesale Napkins reduce the unit cost to a point where customization no longer becomes an issue in relation to the cost of the other supplies that a restaurant has to buy. Most operators are already purchasing napkins by the case each week, whether printed or not, so the cost of custom is not really an issue, but what each guest sees and remembers is.
This is what the Deli Paper Company understands and why they create every order with this in mind logo napkins are available for the single location restaurant, not just for large chains.
These Napkins Get Put to Work
In a full-service restaurant each table setting is completely covered with them, in a cafe or coffee shop they are usually tucked into the to-go bag, and in the case of a catered event, the only branded item that will be seen at the table may be the napkin. In bars and breweries, they’re employed to cheaply reinforce identity when serving large numbers of customers when no one is reading a menu twice, everyone is grabbing a napkin.
Frequently Asked Questions
Q: Is the napkin able to withstand grease and liquids without ripping?
A: Quality food-service napkins are designed to last during use, but the ply count will determine how wet they can get.
Q: What is the lowest quantity for an order?
A: No, generally the volume of orders matches the volume of usage, and therefore smaller restaurants are not obliged to order more than they will use in a season.
Order Your Napkins Today
A napkin is picked up during each and every visit, and is one of the lowest cost and most consistent branding materials a restaurant will ever purchase. Along with restaurants all over the country, the Deli Paper Company helps ensure that every minute matters. To make a custom napkins order, contact them at 832-900-9245 or sales@thedelipaper.com.