The usual product packaging is just on a shelf, waiting to be noticed. Wholesale display boxes are designed to do just the opposite: fully stand out from the shelf, house multiple units in a self-merchandising box, and take up the floor or counter space a regular box may not be able to. In a crowded retail landscape, a good display unit can boost sales more than changing packaging design, all by itself.
What are Custom Display Boxes?
Custom Display Boxes are self-standing structural packaging units like countertop displays, floor stands, or PDQ display boxes that hold and merchandise multiple product units that are not flat on the shelf row.
Benefits for Businesses
A display unit gets larger visibility for the brand because this structure can be a mini billboard in a retail space and is often accepted in addition to standard shelf packaging. Building product visibility is directly achieved by taking counter or floor space, rather than by competing with all other products on a shelf. Cost efficiency is achieved by combining several products into a single display structure, which cuts down on the retail store’s time and resources spent on individual units and makes a brand’s product easier to store. Printed display packaging boards are eco-friendly, which makes it sustainable even with the larger quantities of material that displays demand. Impulse-purchase positioning is a value to customer experience, because when a countertop display is effective, it snags buyers who weren’t preemptively shopping the category.
Features & Specifications
- Display material: corrugated display board, kraft or coated paperboard.
- GSM: 250-450 GSM (Depending on the number of units and the total display weight)
- Printing: offset/digital/large format branding on display panels
- Sizes: custom fit to either countertop, floor standing, or PDQ tray sizes, to hold the specified number of product units.
- Finishes, matte, gloss, spot UV, structural reinforcement for stability
- MOQ: (No Minimum Order)
Companies Using Custom Display Boxes
Countertop display boxes is used to ensure visibility outside the normal shelf or to display new products at the countertop, food and snack brands for seasonal placement on the floor; bakery brands to showcase packaged products at the checkout counter; and retail brands that want to negotiate space at the endcap or floor for seasonal campaigns, etc.
Several factors that you need to take into account.
Make sure that the actual retail environment the display is designed for- counter, floor, or endcap- meets the retailer’s footprint requirements because what looks good on paper can fail to work in the retail environment. Design for the full load of a display, not just an unloaded mockup: displays often break not because of design, but because they are not adequately loaded for the weight of the products. Ask for a sample that is fully loaded with product before a full production run that is binding to a retail rollout. Brands’ most frequently made error is creating a strong visual display that could no longer stand up or sag once it is fully stocked and ready for use, which is the opposite of what the display was intended to do.
Why opt for Custom Boxes Manufacturer (CBM)?
CBM in-house manufacturing of product display boxes, engineering structural support for real product load, not an empty display mockup. All units are load-bearing, and print consistency is checked prior to shipping. There is no MOQ; this means the brand can test a display design prior to the full retail rollout, utilising wholesale pricing. Fast delivery includes production and shipping in the USA and includes a free design on all custom printed orders.
FAQs
Q:Is it possible to construct boxes with a certain number of units in them?Â
A: Yes, they can design compartments and structures based on the number of units and weight.
Q: Are there any minimum orders for the custom display boxes?Â
A: No. Wholesale is available without a minimum order.
Q: Will display support the product when fully loaded?Â
A: Yes, structural testing takes into consideration the entire product weight, not just an empty display.
Call us today for a free quote
Make the most of the shelf space that a normal box can’t. Request a totally free quote and a free design consultation today from CBM.